MEDIA STRATEGIES AND STORYTELLING FOR CHANGE
A VIRTUAL WORKSHOP
March 27, 2023
10:00 - 12:00
It’s time to share your story
Are you interested in being a champion for positive change in your community? Do you want to have a greater impact in your outreach with elected officials and the media? Our goal is to help leaders in the aging sector effectively share the story of your work to ensure Minnesota becomes a more age-friendly state. This FREE training will help you gain knowledge, skills and confidence to engage with Minnesota lawmakers and the media.
Help us champion coordinated age-friendly systems!
LEARNING OBJECTIVES
- Understand and differentiate between earned and paid media opportunities
- Learn how to get more earned media and free publicity
- Determine the initial steps for an effective marketing campaign
- Examine strategies to connect with diverse communities
- Learn how to develop your message and tell your story
AGENDA
10:00 a.m. Welcome
- Introductions and Goals
- Understanding Minnesota's Local Media Landscape
- What is Earned Media?
- Breakout #1
- Marketing to Lawmakers vs. Their Constituents
- Developing Your Project
- Connecting with Diverse Communities
- Breakout #2
- Closing and Q&A
12:00 noon Adjourn
RESOURCES
PROGRAM FACULTY
List of Services
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JOEL GLASER
President and Chief Executive Officer
Association of Minnesota Public Educational Radio Stations (Ampers)
Joel joined Ampers, an association that represents eighteen of Minnesota’s independent community radio stations, in 2009. He has more than 30 years of broadcasting experience and has worked in commercial radio advertising sales and sales management as well as TV news and news management. He sits on the Statewide Emergency Communications Board’s Integrated Warning and Alert System Committee (IPAWS) as well as the board of Jewish Family Services of St. Paul. Joel is a past chair of the Marketing Committees of the St. Paul Jewish Federation as well as the St. Paul Jewish Community Center and currently serves on the Marketing Committee for Jewish Family Services. He has a degree in broadcast journalism from the University of Missouri – Columbia with minors in media management and political science.
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HLEE LEE-KRON
Vice President of Programming
Association of Minnesota Public Educational Radio Stations (Ampers)
Hlee joined Ampers in 2022, after more than 15 years in broadcasting, documentary filmmaking, multimedia producer, community organizer and small business owner, launching her own media production firm in 2018. She is a photographer, media producer, radio host, program manager, and organizational guru with a passion for community storytelling. Hlee’s dedication to community-oriented stories began when she benefited from such programs at Twin Cities Public Television’s Don’t Believe The Hype (a show by and for youth of color), ThreeSixty Journalism, and programming at In Progress. She learned that though everyone has their own story and their own journey, those not from the dominant culture rarely get the opportunity to share their stories on their own terms.
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CHAO YANG
Host
Minnesota Leadership Council on Aging
Chao serves as the Director of Equity, where she leads the overall development and implementation of strategic projects for both the Minnesota Leadership Council on Aging and the Minnesota Diverse Elders Coalition. In this role, she champions diverse, equitable, and inclusive communities in which to age as well as ensuring coordinated age-friendly systems.
AUDIENCE
All are welcome. Our program was built for individuals serving in a variety of roles across Minnesota's aging sector, with a particular emphasis on people working with underserved communities, age-friendly grantees, and leaders from the Minnesota Diverse Elders Coalition, Age-Friendly Minnesota Council, Finish Strong Funders Network, Minnesota Board on Aging and Minnesota Leadership Council on Aging member organizations. All interested individuals are welcome to attend. You do not need to be a Minnesota Leadership Council on Aging member to register for this workshop.
REGISTRATION FEE
This program is provided at no cost thanks to an Age-Friendly Minnesota Technical Assistance Provider grant.
Registration is still required to access materials and log-in credentials.
STIPENDS
If resources are a barrier to attending, stipends are available. Contact adam@mnlcoa.org for more information.
CERTIFICATE + DIGITAL BADGE
A printable certificate of attendance and a digital badge are available to all registered attendees. This program has been designed to meet CEU approval criteria for the Minnesota Board of Nursing. Minnesota Leadership Council on Aging is an approved provider of continuing education for the Minnesota Board of Social Work. Participants may attend the live session to earn 2 CEUs.
PROGRAM SUPPORT
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This program sponsored through a Technical Assistance Grant by
